AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

Global Growth Investor General Atlantic Leads Series D Round.

We are pleased to share the news that our portfolio company AppsFlyer, the global attribution leader, today announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York.

According to General Atlantic, the growth equity firm, “attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category. […].” The growth equity firm sees AppsFlyer as a disruptor in this category, and together with the other investors like DTCP, they will continue to drive success, innovation, and value.

Also stated in the PR, “this investment comes three years after AppsFlyer’s Series C funding round, bringing the company’s total funding to $294 million. Since the previous round, AppsFlyer has grown its team 4X to 850 employees throughout 18 global offices. AppsFlyer, one of the fastest-growing SaaS businesses, has seen 5X growth in Annual Recurring Revenue (ARR), exceeding $150 million in 2019. This follows a five-year growth in ARR from $1 million to $100 million.

AppsFlyer works with more than 12,000 customers, including leading brands such as Walmart, eBay, HBO, Tencent, NBC Universal, and Nike, and is connected to an ecosystem of over 5,000 partners, including Facebook, Google, Apple Search Ads, Twitter, Salesforce, Adobe, and Oracle. In the past year, AppsFlyer has been named to the 2019 Inc. 5000 and Forbes 2019 Cloud 100 lists.”


More information on DTCP’s investments can be found here:

AppsFlyer makes the Forbes Cloud 100  List 2019

DTCP Invests in AppsFlyer Series C Funding


Read the AppsFlyer blog and full PR.